ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
VENDORS
Once Upon A Frill
Please find a list below of our featured vendors.
Merchandise will be available on day 2 in the Grand Ballroom.
GOTHIC AND LOLITA MARKET COLLABORATION
In exciting news, Once Upon A Frill will be collaborating with the Gothic and Lolita Market Japan to bring you even more goods to shop in our vendors hall, keep an eye out for updates on which indie artist will have product available.
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BRAND VENDORS
Featuring
We are pleased to announce the following design houses will have stock for purchase in our vendors hall.
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LOCAL VENDORS
All our vendors are curated to enhance your Once Upon A Frill experience.
We aim to bring together EGL and EGL adjacent small businesses from Australia & New Zealand, altogether in one space for your shopping pleasure.
Melbourne, AUS
LOVELINESS STUDIO
Beloved by the Australian and New Zealand EGL communities, Loveliness Studio creates the sweetest handmade kawaii jewellery—perfect for adding a little extra sparkle and charm to your coordinate.
Melbourne, AUS
TWICE AS DREAMY
Adorable, kawaii-inspired clothing and accessories with a sustainable twist. Each piece is thoughtfully upcycled from pre-loved garments, transformed into one-of-a-kind designs.
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Tasmania, AUS
PURPLE GOLDFISH DESIGN
A bubbly, kawaii-hearted creative studio that brings joy to your everyday! Enamel pins, acrylic charms, stickers and other handmade accessories — all full of fun characters and whimsical vibes.
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Melbourne, AUS
LONELY IN GORGEOUS
Creating bold, handcrafted press-on nails that turn self-expression into wearable art, celebrating individuality, beauty, and creativity at your fingertips. Grab a set to match you coordinate!
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Melbourne, AUS
CORALINE CAROLINE
Illustrated prints, stationery, stickers, and lifestyle goods. Coraline Caroline offers a whimsical collection of art-inspired products that blend playful charm with a touch of magic.
Melbourne, AUS
FAIRY FLUFFY
Adorable kawaii stick art animals and charms, each lovingly handmade so no two are alike. Every piece is unique, fluffy, and full of personality - grab you new fairy fluffy companion!
Christchurch, NZ
RINGO SPARKLE DESIGNS
Ringo Sparkle creates adorable EGL- inspired fan art influenced by your favourite kawaii brands and mascots. Her work is full of sparkle and sweetness you won't want to miss!
Melbourne, AUS
EMS SPOOKY CREATIONS
Ems Spooky Creations brings a touch of dark whimsy. From hand-painted pendant necklaces to charming rosettes and keychains, each piece is designed with a love for the eerie, the cute, and everything in between.
Canberra, ACT
YUMIYUMYUM ILLUSTRATION
Yumiyumyum Illustration blends dark, gothic aesthetics with an unexpected touch of sweetness. Each piece balances moody tones and intricate, shadowy details with soft, playful elements.
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Canberra, ACT
VANITAS FASHION
From the mind of Yumiyumyum, Vanitas Fashion is an Australian label crafting gothic lolita dresses, ethically and sustainably made, with a dark romantic touch.
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Melbourne, VIC
SUGAR & THE VOID
Handcrafted in Melbourne, Sugar & the Void creates delightfully backpacks, handbags, and accessories that perfectly blend the strange, the sweet, and whimsical.
GUEST VENDOR
All the way from San Fran to Melbourne comes Harajuku Hearts! Located in the heart of San Francisco since 2010, Harajuku Hearts is a specialty boutique focusing on Japanese fashion and cute couture! Shop brands such as:
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GLM VENDORS
All our vendors are curated to enhance your Once Upon A Frill experience.
The Gothic and Lolita Market are bringing a selection of indie artists products from Japan to Australia in one space for your shopping pleasure.
JAPAN
RUBAN
Ribbons & Accessories.
"A magical ribbon that makes your heart flutter, so you don't have to doubt the world you love, and it will make your story shine."
JAPAN
HAPPINYASS
Headdresses & more.
"Whether you’re heading out in a Gothic & Lolita dress or attending a tea party, we offer special kimono-remade headdresses"
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JAPAN
AMOUREUSE DE TOI
Jewellery
"I mainly create earrings, studs and rings featuring floral designs that combine a touch of playfulness with a sophisticated edge."
JAPAN
AMIGURU DOLL
Amigurumi Dolls & Accessories
“This one-of-a-kind doll is a dreamy blend of Japanese amigurumi and Lolita fashion. I have prepared special dresses created for this occasion."
JAPAN
HANAKABEADS
Jewellery & Accessories
"I create antique-style accessories. These classic pieces, reminiscent of a British country story, are designed to enhance any outfit."
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JAPAN
MOONRISE THEATRE
Clothing & Accessories
"We create charming, girlish garments that blend classic styles with the latest trends, evoking a sense of nostalgia. Our concept is ‘a romantic little theatre’."
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JAPAN
ATELIER NENE
Jewellery & Accessories
"I create pieces packed with sparkles using beads and polymer clay."
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JAPAN
SAYAKOBO
Accessories
"We offer corsages and headdresses featuring roses, each carefully crafted from individual satin ribbons."
JAPAN
CHERISH/KU-YA
Headdresses & Accessories
"Beautiful yet slightly eerie, and yet shrouded in a dignified darkness—please enjoy the world of dark fantasy created by the everlasting rose."
JAPAN
HEAVENLY
Jewellery & Accessories
"Accessories for visual kei fans and otaku. With this concept in mind, we create accessories packed full of everything girls love. "
JAPAN
MAGICAL ANNE
Accessories
"Magical Anne creates mainly hair accessories. We invite you to discover the cute, quirky and utterly unique world of Magical Anne."
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JAPAN
AMETO
Jewellery & Accessories
“Where cute sweets and sparkling jewellery meet and fall in love. We create sweet-inspired accessories that shimmer like precious gems. "
JAPAN
VII
Jewellery & Accessories
"Sacred motifs & timeless art. Each piece seems to have long existed for you—drawn through eternity, guided by your essence. May it reach you now."
JAPAN
ATELIER BIBI
Headwear
"I create romantic hats, with everything from the mold and artificial flowers to the decorations, all done by hand."
JAPAN
CARAMEL DROPS
Jewellery & Accessories
"I make jewellery featuring apple necklaces, as well as designs incorporating gears, roses and butterflies."
JAPAN
MARCHENMERRY
Bags & Accessories
"I create works by combining cute materials from various countries. I would be happy if you could find something that makes you feel happy."
JAPAN
VANITYJAM
Plushies & Collectables
"Vanityjam creates soft toys that blend elements of gothic, punk and decadent styles, based on the concept of ‘toxic cuteness’."
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JAPAN
MADE IN MEE2
Bags & Accessories
"We make rabbit-shaped bags that people often remark, ‘They’re surprisingly roomy!’
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JAPAN
ESUNORIBON
Headwear & Accessories
"We create hats perfect for Lolita and Gothic fashion enthusiasts, such as antique-style lace bonnets and felt hats adorned with plenty of roses."
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JAPAN
MAI AIMHEART
Illustrations & Accessories
"I create illustrations and merchandise based on the themes of ‘dark fantasy’ and ‘tea’."
JAPAN
MAJONORECIPE
Jewellery
"Based on the concept of ‘accessories that cast a spell on your mundane daily life’, we bring you faux-sweet accessories featuring black tea, realistic sugar cubes"
JAPAN
MORPHO
Clothing & Accessories
"We create Lolita clothing with care, tailored for each individual. Enjoy the freedom of your own Lolita style. This is Morpho, a Punk Lolita brand.”
JAPAN
NOMOAYA
Jewellery & Accessories
"I want my customers to become women with beautiful smiles—like princesses, or flowers in full bloom."
JAPAN
MÉMOIRE DE POUPÉES
Clothing & Accessories
"MÉMOIRE DE POUPÉES is a brand that offers enchanting clothing and accessories for adults, inspired by the theme of 'a romantic world that traces the memories of dolls'."
JAPAN
ROSE
Jewellery & Accessories
"Drawing inspiration from Gothic styles and incorporating handcrafted chainwork techniques, I create accessories with a distinctive aesthetic."
JAPAN
ROMY'S LOVELY ME TIME
Tableware
"A tableware shop by pink lovers, for pink lovers. 'A lovely lifestyle that puts me in a good mood', we create heart-warming tableware that offers a moment of respite."
JAPAN
WALTZ WITH PSYCHE
Jewellery & Accessories
"With the concept of 'taking that final step towards cuteness', we are here to take you by the hand and guide you into a world of dancing dreams."
JAPAN
RUNA
Jewellery & Accessories
"Capturing a fleeting moment of beauty for eternity" Since 2014. Drawing inspiration from painting, classical sculpture and anatomy, we fuse doll-making with jewellery to bring you art that can be incorporated into everyday life."