VENDORS

Once Upon A Frill

Please find a list below of our featured vendors.

Merchandise will be available on day 2 in the Grand Ballroom.

Please note: Payment options vary between vendors.

International vendors: Payment via card only.

(May be subject to currency conversion fees and or reflect the currency conversion in the ticketed price)

Local vendors: Card payments are preferred, cash is at each vendors discretion.

Other payments such as PayPal, Buy Now Pay Later service (eg. Pay in 4) are at each individual vendors discretion and may not be available at every store.

GOTHIC AND LOLITA MARKET COLLABORATION

In exciting news, Once Upon A Frill will be collaborating with the Gothic and Lolita Market Japan to bring you even more goods to shop in our vendors hall, keep an eye out for updates on which indie artist will have product available.

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BRAND VENDORS

Featuring

We are pleased to announce the following design houses will have stock for purchase in our vendors hall.

LOCAL VENDORS

All our vendors are curated to enhance your Once Upon A Frill experience.

We aim to bring together EGL and EGL adjacent small businesses from Australia & New Zealand, altogether in one space for your shopping pleasure.

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Melbourne, AUS

LOVELINESS STUDIO

Beloved by the Australian and New Zealand EGL communities, Loveliness Studio creates the sweetest handmade kawaii jewellery—perfect for adding a little extra sparkle and charm to your coordinate.

Melbourne, AUS

TWICE AS DREAMY

Adorable, kawaii-inspired clothing and accessories with a sustainable twist. Each piece is thoughtfully upcycled from pre-loved garments, transformed into one-of-a-kind designs.

Tasmania, AUS

PURPLE GOLDFISH DESIGN

A bubbly, kawaii-hearted creative studio that brings joy to your everyday! Enamel pins, acrylic charms, stickers and other handmade accessories — all full of fun characters and whimsical vibes.

Melbourne, AUS

LONELY IN GORGEOUS

Creating bold, handcrafted press-on nails that turn self-expression into wearable art, celebrating individuality, beauty, and creativity at your fingertips. Grab a set to match you coordinate!

Melbourne, AUS

CORALINE CAROLINE

Illustrated prints, stationery, stickers, and lifestyle goods. Coraline Caroline offers a whimsical collection of art-inspired products that blend playful charm with a touch of magic.

Melbourne, AUS

FAIRY FLUFFY

Adorable kawaii stick art animals and charms, each lovingly handmade so no two are alike. Every piece is unique, fluffy, and full of personality - grab you new fairy fluffy companion!

Christchurch, NZ

RINGO SPARKLE DESIGNS

Ringo Sparkle creates adorable EGL- inspired fan art influenced by your favourite kawaii brands and mascots. Her work is full of sparkle and sweetness you won't want to miss!

Melbourne, AUS

EMS SPOOKY CREATIONS

Ems Spooky Creations brings a touch of dark whimsy. From hand-painted pendant necklaces to charming rosettes and keychains, each piece is designed with a love for the eerie, the cute, and everything in between.

Canberra, ACT

YUMIYUMYUM ILLUSTRATION

Yumiyumyum Illustration blends dark, gothic aesthetics with an unexpected touch of sweetness. Each piece balances moody tones and intricate, shadowy details with soft, playful elements.

Canberra, ACT

VANITAS FASHION

From the mind of Yumiyumyum, Vanitas Fashion is an Australian label crafting gothic lolita dresses, ethically and sustainably made, with a dark romantic touch.

Melbourne, VIC

SUGAR & THE VOID

Handcrafted in Melbourne, Sugar & the Void creates delightfully backpacks, handbags, and accessories that perfectly blend the strange, the sweet, and whimsical.

GUEST VENDOR

All the way from San Fran to Melbourne comes Harajuku Hearts! Located in the heart of San Francisco since 2010, Harajuku Hearts is a specialty boutique focusing on Japanese fashion and cute couture! Shop brands such as:

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GLM VENDORS

All our vendors are curated to enhance your Once Upon A Frill experience.

The Gothic and Lolita Market are bringing a selection of indie artists products from Japan to Australia in one space for your shopping pleasure.

JAPAN

RUBAN

Ribbons & Accessories.

"A magical ribbon that makes your heart flutter, so you don't have to doubt the world you love, and it will make your story shine."

JAPAN

HAPPINYASS

Headdresses & more.

"Whether you’re heading out in a Gothic & Lolita dress or attending a tea party, we offer special kimono-remade headdresses"

JAPAN

AMOUREUSE DE TOI

Jewellery

"I mainly create earrings, studs and rings featuring floral designs that combine a touch of playfulness with a sophisticated edge."

JAPAN

AMIGURU DOLL

Amigurumi Dolls & Accessories

“This one-of-a-kind doll is a dreamy blend of Japanese amigurumi and Lolita fashion. I have prepared special dresses created for this occasion."

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JAPAN

HANAKABEADS

Jewellery & Accessories

"I create antique-style accessories. These classic pieces, reminiscent of a British country story, are designed to enhance any outfit."

JAPAN

MOONRISE THEATRE

Clothing & Accessories

"We create charming, girlish garments that blend classic styles with the latest trends, evoking a sense of nostalgia. Our concept is ‘a romantic little theatre’."

JAPAN

ATELIER NENE

Jewellery & Accessories

"I create pieces packed with sparkles using beads and polymer clay."

JAPAN

SAYAKOBO

Accessories

"We offer corsages and headdresses featuring roses, each carefully crafted from individual satin ribbons."

JAPAN

CHERISH/KU-YA

Headdresses & Accessories

"Beautiful yet slightly eerie, and yet shrouded in a dignified darkness—please enjoy the world of dark fantasy created by the everlasting rose."

JAPAN

HEAVENLY

Jewellery & Accessories

"Accessories for visual kei fans and otaku. With this concept in mind, we create accessories packed full of everything girls love. "

JAPAN

MAGICAL ANNE

Accessories

"Magical Anne creates mainly hair accessories. We invite you to discover the cute, quirky and utterly unique world of Magical Anne."

JAPAN

AMETO

Jewellery & Accessories

“Where cute sweets and sparkling jewellery meet and fall in love. We create sweet-inspired accessories that shimmer like precious gems. "

JAPAN

VII

Jewellery & Accessories

"Sacred motifs & timeless art. Each piece seems to have long existed for you—drawn through eternity, guided by your essence. May it reach you now."

JAPAN

ATELIER BIBI

Headwear

"I create romantic hats, with everything from the mold and artificial flowers to the decorations, all done by hand."

JAPAN

CARAMEL DROPS

Jewellery & Accessories

"I make jewellery featuring apple necklaces, as well as designs incorporating gears, roses and butterflies."

JAPAN

MARCHENMERRY

Bags & Accessories

"I create works by combining cute materials from various countries. I would be happy if you could find something that makes you feel happy."

JAPAN

VANITYJAM

Plushies & Collectables

"Vanityjam creates soft toys that blend elements of gothic, punk and decadent styles, based on the concept of ‘toxic cuteness’."

JAPAN

MADE IN MEE2

Bags & Accessories

"We make rabbit-shaped bags that people often remark, ‘They’re surprisingly roomy!’

JAPAN

ESUNORIBON

Headwear & Accessories

"We create hats perfect for Lolita and Gothic fashion enthusiasts, such as antique-style lace bonnets and felt hats adorned with plenty of roses."

JAPAN

MAI AIMHEART

Illustrations & Accessories

"I create illustrations and merchandise based on the themes of ‘dark fantasy’ and ‘tea’."

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JAPAN

MAJONORECIPE

Jewellery

"Based on the concept of ‘accessories that cast a spell on your mundane daily life’, we bring you faux-sweet accessories featuring black tea, realistic sugar cubes"

JAPAN

MORPHO

Clothing & Accessories

"We create Lolita clothing with care, tailored for each individual. Enjoy the freedom of your own Lolita style. This is Morpho, a Punk Lolita brand.”

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JAPAN

NOMOAYA

Jewellery & Accessories

"I want my customers to become women with beautiful smiles—like princesses, or flowers in full bloom."

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JAPAN

MÉMOIRE DE POUPÉES

Clothing & Accessories

"MÉMOIRE DE POUPÉES is a brand that offers enchanting clothing and accessories for adults, inspired by the theme of 'a romantic world that traces the memories of dolls'."

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JAPAN

ROSE

Jewellery & Accessories

"Drawing inspiration from Gothic styles and incorporating handcrafted chainwork techniques, I create accessories with a distinctive aesthetic."

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JAPAN

ROMY'S LOVELY ME TIME

Tableware

"A tableware shop by pink lovers, for pink lovers. 'A lovely lifestyle that puts me in a good mood', we create heart-warming tableware that offers a moment of respite."

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JAPAN

WALTZ WITH PSYCHE

Jewellery & Accessories

"With the concept of 'taking that final step towards cuteness', we are here to take you by the hand and guide you into a world of dancing dreams."

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JAPAN

RUNA

Jewellery & Accessories

"Capturing a fleeting moment of beauty for eternity" Since 2014. Drawing inspiration from painting, classical sculpture and anatomy, we fuse doll-making with jewellery to bring you art that can be incorporated into everyday life."