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THE BRAIN CHILD OF EGL EATS, ONCE UPON A FRILL SET'S OUT TO BE AUSTRALIA'S PREMIERE FULLY COMPREHENSIVE EGL STYLE CONVENTION AND FASHION EVENT.

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"We're excited to bring you the fruits of our passion project 'Once Upon a Frill', we hope the combined Australian and New Zealand Lolita communities will support us as we undertake this exciting new venture"

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Sam & Jess

 EGL EATS

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Our Mission

Our mission is to bridge the long-standing gap within our community by creating meaningful, collaborative events that connect manufacturers, brands, and enthusiasts. We strive to uplift and showcase small local businesses, providing them with opportunities to shine and grow within the EGL sphere. More than just events, we aim to craft immersive experiences — moments that inspire connection, creativity, and belonging. Through our work, we seek to unite the wider Australian and New Zealand communities, fostering deeper engagement, inclusivity, and a renewed sense of shared identity within our beloved fashion culture. ​

Our Vision

Our long-term vision is to see our business grow into a vibrant hub that uplifts and connects the wider EGL community across Australia and New Zealand. We aspire to create a supportive network of small businesses, giving them a platform to reach and engage directly with their target audiences while fostering genuine collaboration and mutual growth. Beyond business, our goal is to strengthen the sense of community within EGL fashion — to inspire connection, creativity, and a renewed sense of national unity. We also hope to continue building relationships with international EGL fashion brands, inviting them to experience and engage with our local community here on home soil, and to share their artistry and insight with Australian and New Zealand EGL enthusiasts. As we move forward, we aim to continue producing exceptional events that bring people together, celebrate individuality, and help the EGL scene flourish for years to come.

Once Upon A Frill | Melbourne, VIC | Promotional art by Erikari

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