FASHION SHOW

Once Upon A Frill

Join us for Day 1 of Once Upon A Frill.

You'll start the day with a fashion show from our collaborating brands in the Grand Ballroom, then finish the day with The Windsor's signature afternoon tea with games and prizes.

FASHION SHOW BRANDS

Featuring

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ATELIER PIERROT

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Founded in 1969, Atelier Pierrot stands as one of the pioneering forces behind Japan's gothic and lolita fashion movements. With deep roots in Tokyo's vibrant alternative fashion scene and a longstanding presence in the renowned Harajuku district, the brand has spent decades cultivating a distinctive aesthetic that blends elegance, romance, and individuality.

As one of the earliest brands to embrace the use of lace, frills, and dramatic silhouettes within lolita fashion, Atelier Pierrot helped shape the gothic fashion trends that continue to inspire designers and wearers around the world today. Their collections are celebrated for their opulent designs, meticulous craftsmanship, and timeless appeal, offering garments that transcend fleeting trends in favour of enduring beauty.

Atelier Pierrot's signature style is defined by striking corset bodices, elegant bustle skirts, princess sleeves, and intricate ruffle detailing. Utilizing luxurious materials such as satin, chiffon, shantung, and custom-made lace, each piece is thoughtfully designed with a strong focus on silhouette, quality, and attention to detail. Many garments also feature generous shirring and adjustable construction, allowing them to comfortably accommodate a wide range of body types.

At the heart of Atelier Pierrot lies a commitment to self-expression and inclusivity. The brand believes that elegance knows no boundaries and that the beauty of gothic and lolita fashion can be enjoyed by everyone, regardless of age, gender, size, or background. Every creation is designed to empower the wearer to embrace their individuality while becoming part of a world where beauty, creativity, and personal expression are celebrated.

More than a fashion label, Atelier Pierrot represents a dedication to craftsmanship, artistry, and the enduring dream of expressing one's true self through fashion.

ANGELIC PRETTY

USA

Founded in Japan in 1979 by Hiroko Honda, Angelic Pretty has become one of the most beloved and influential brands within the Lolita fashion community. Originally established as Pretty in Tokyo's iconic Harajuku district, the brand evolved into Angelic Pretty in 2001, focusing on original designs that capture the charm, innocence, and wonder of a fairy-tale world.

At the heart of Angelic Pretty is a simple yet enduring dream: to create clothing inspired by the princesses, storybooks, and magical fantasies that captured our imaginations as children. Adorned with delicate lace, frills, ribbons, and whimsical prints, each collection is designed to help wearers embrace their individuality while keeping their dreamy spirit alive.

In 2010, Angelic Pretty USA was established to bring the brand's unique vision and beloved designs to fans across the United States. From its flagship boutique in San Francisco's vibrant Union Square district, Angelic Pretty USA continues to share the elegance, sweetness, and fantasy of Japanese Lolita fashion with a new generation of dreamers.

More than a fashion label, Angelic Pretty represents a celebration of creativity, self-expression, and the belief that growing up doesn't mean leaving your dreams behind. It is a brand for those who wish to stay cute forever while cherishing the magical spirit that lives within.

VANITAS FASHION

Vanitas Fashion was born from a lifelong love of Lolita fashion and a dream to create beautiful, thoughtfully designed garments. Founded by Yumi, the label combines elegant design with a commitment to ethical and sustainable fashion practices.

"At Vanitas Fashion, we believe that fashion should be created with care—for both people and the planet. In response to the environmental impact and human cost of fast fashion, we have carefully sourced high-quality fabrics made from 100% recycled polyester, ensuring that our garments are as sustainable as they are beautiful.

Quality craftsmanship is at the heart of every piece we create. Our garments are proudly made in Australia by an Ethical Clothing Australia accredited manufacturer, providing confidence that every person involved in the production process receives fair wages and works under ethical conditions.

Vanitas Fashion is dedicated to creating timeless pieces that celebrate individuality while supporting a more responsible future for fashion."

AXES FEMME

JAPAN

Founded in 1941, with the company formally established in 1962, axes femme has grown into one of Japan's most beloved fashion brands, celebrated for its unmistakable blend of European vintage romance and Japanese feminine style.

Since the launch of the first axes femme boutique in 2002, the brand has captured the hearts of fashion lovers with designs that transcend trends, embracing timeless elegance and whimsical charm.

At the heart of axes femme is a passion for creating clothing inspired by the beauty of antique Europe, storybook romance, and graceful femininity. Delicate lace, cascading ruffles, floral motifs, embroidery, and vintage-inspired silhouettes come together to create collections that feel both nostalgic and effortlessly wearable. Every piece is designed to celebrate individuality while bringing a touch of magic to everyday life.

Over the years, axes femme has expanded beyond Japan, introducing its romantic aesthetic to fashion enthusiasts around the world through international boutiques and online stores, Each collection continues to reflect the brand's dedication to craftsmanship, imagination, and the belief that beautiful clothing should inspire confidence and self-expression.

More than a fashion label, axes femme invites wearers into a dreamy world where vintage elegance meets modern femininity. It is a brand for those who find beauty in delicate details, cherish timeless romance, and believe that every day deserves a little touch of enchantment.

MORPHO

Founded in Tokyo in 2022 by designer Hibiki Himehiiragi, Morpho is an independent Japanese Lolita fashion brand redefining the boundaries of traditional Lolita style. Named after the luminous Morpho butterfly, the brand embodies transformation, resilience, and the beauty found in embracing every facet of yourself.

Morpho was born from the belief that femininity is not defined by sweetness alone. Blending the dreamlike elegance of Lolita fashion with the strength and attitude of punk, the brand has created its own distinctive vision of Punk Lolita—where delicate lace, voluminous silhouettes, and romantic details meet bold hardware, asymmetrical cuts, and rebellious styling. The result is clothing that feels as empowering as it is beautiful: a fusion of a girl's dream and the fearless spirit of punk.

Each garment is carefully handcrafted in Tokyo by Morpho's small creative team, with a focus on exceptional craftsmanship, thoughtful construction, and inclusive sizing. Many designs feature flexible shirring and extended sizing options, allowing more people to experience the confidence and artistry that define the brand.

More than a fashion label, Morpho is for those who have felt hurt, angry, or misunderstood—for those who find strength in expressing themselves through what they wear. It celebrates the idea that vulnerability and resilience can exist side by side, encouraging every wearer to embrace their individuality with confidence, courage, and unapologetic style.