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ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
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Guest Brands:
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ATELIER PIERROT
In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.
Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!
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ANGELIC PRETTY
USA
Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.
Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!
Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.
Special Guests:
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RINRIN DOLL
CONNIE
DEERSTALKER PICTURES
Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!
What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE
Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.
Made up of Technotropism (Writer/Director) and Vysanthe (Producer/Cinematographer), Sydney-based YouTube channel Deerstalker Pictures are renowned for their cinematic short films and comedy skits inspired by games, anime, cosplay, and the EGL Fashion Community.
Check out their panel on day 2!
Guests
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![✨️ OUAF SCHEDULE✨️
The fairytale begins.💖🎊
Join us for *Once Upon A Frill*, featuring a fashion show, an elegant tea party, games, prizes, information panels, vendors hall and more.
For the full Day 1 & 2 timetable, activity details, and event information, please visit our website.
(Please note: timetable may be subject to change)
*VVIP and VIP guests* will enjoy fast-pass entry and priority seating for all Day 1 and 2 activities.
We look forward to welcoming you for a weekend of fashion, community, and unforgettable memories.
🎟 Tickets are selling fast, so be sure to secure yours and "Live the Fairytale" ✨
🎀 "Once Upon A Frill" 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets available now:
[www.onceuponafrill.com]
(Link in bio)
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#onceuponafrillau #eglcommunity
#gothiclolitamarket #jfashion #EGLFashion](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/723510067_17902348674443222_6925552640000748734_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=5mideTrOp8sQ7kNvwFwiS7-&_nc_oc=Adrhqe8KyWYhKGH4M00T8qtX955Du1WS-2WI8o1a1LeSPNiSQTyrsRdmYMF8bDMZRX0&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQH1Ou32gAKUDa5JkkZa2Ih3YlwFcJSf_yeavHCL0cnjnmn-vrxNHvywnBEVaOdr_YPawnoeQZwK&oh=00_Af-pN_SwTli4vdlnzbqcCpjEqXgP9m-pCEA4iuiUmKZ4Pg&oe=6A332BCC)
![✨️Exciting Announcement ✨️
We’re thrilled to share that **MÉMOIRE DE POUPÉES** will be coming to Australia as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*!
MÉMOIRE DE POUPÉES offers one-of-a-kind accessories inspired by a romantic doll-like world, including jewellery, rosettes, tights, and more. Each piece is thoughtfully created to evoke nostalgia, elegance, and the joy of cherished memories. 🎀✨
*"Welcome to the world of MÉMOIRE DE POUPÉES.*
*MÉMOIRE DE POUPÉES is a brand that offers enchanting clothing and accessories for adults, inspired by the theme of ‘a romantic world that traces the memories of dolls’.*
*Classic silhouettes, delicate lace, and the nostalgic dreams of a young girl. We aim to bring back the “thrill” and “stories” you felt whilst playing with dolls in your childhood, for you, living in the present—once again.*
*Within the brand, a “doll’s story” is woven for each series, and we create and sell clothing and accessories that cherish this unique worldview.*
*From product design to photography and writing the stories, I handle everything meticulously, all by myself." – MÉMOIRE DE POUPÉES* ✨️
MÉMOIRE DE POUPÉES pieces will be available at the Gothic & Lolita Market stall—don’t miss your chance to discover these enchanting creations in person!
🎟Tickets are selling fast, so be sure to secure yours and "Live the fairytale" ✨️
🎀"Once Upon A Frill"🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets available now:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #memoiredepoupees
#gothiclolitamarket #jfashion](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/720588385_17901972720443222_7385326315659831166_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=kmh3OMDv_3QQ7kNvwF5CAiC&_nc_oc=AdqC4pSv9iZ9XwUXxZoHQVD7pwVYCzZkM5TO17vpY7Si-vc6KPtl7D0jByD-3bDQK6s&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQFmpm2Jm2n7UpRk9tOqtG-Wn-odLJO6HA2k-oJiNDGxNLrPawni23ghYh0VA4_dsZ47WTnriCyl&oh=00_Af--IUKSSbCyc34ZQF__rPXptZTDVt81k1Ndbf8M_6vx5w&oe=6A3322E4)
![✨️Exciting Announcement ✨️
We’re thrilled to share that **MÉMOIRE DE POUPÉES** will be coming to Australia as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*!
MÉMOIRE DE POUPÉES offers one-of-a-kind accessories inspired by a romantic doll-like world, including jewellery, rosettes, tights, and more. Each piece is thoughtfully created to evoke nostalgia, elegance, and the joy of cherished memories. 🎀✨
*"Welcome to the world of MÉMOIRE DE POUPÉES.*
*MÉMOIRE DE POUPÉES is a brand that offers enchanting clothing and accessories for adults, inspired by the theme of ‘a romantic world that traces the memories of dolls’.*
*Classic silhouettes, delicate lace, and the nostalgic dreams of a young girl. We aim to bring back the “thrill” and “stories” you felt whilst playing with dolls in your childhood, for you, living in the present—once again.*
*Within the brand, a “doll’s story” is woven for each series, and we create and sell clothing and accessories that cherish this unique worldview.*
*From product design to photography and writing the stories, I handle everything meticulously, all by myself." – MÉMOIRE DE POUPÉES* ✨️
MÉMOIRE DE POUPÉES pieces will be available at the Gothic & Lolita Market stall—don’t miss your chance to discover these enchanting creations in person!
🎟Tickets are selling fast, so be sure to secure yours and "Live the fairytale" ✨️
🎀"Once Upon A Frill"🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets available now:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #memoiredepoupees
#gothiclolitamarket #jfashion](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/720602385_871796415964613_593195557311595138_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=3dVYxb5T6fwQ7kNvwFN7uvw&_nc_oc=AdobMzrLqy5QAjmXqLtKQ89xbIHd5foMliNbWj2DPUTtAuza1puXKsF1wDu4Xj2KweY&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQHdBPrR_n5y4S7iUThIiqHbuxPM4I5Jas_aMzh4ONp2GFSLCPoASnVpSPmBYTbRwq-oM_0Ru_wJ&oh=00_Af_3wNZkHm2JGOBRqnaYMqT8HO6xGE9a2xu4nqVkoC_98g&oe=6A330BB9)
![✨ PANELLIST ANNOUNCEMENT ✨
We’re excited to announce that **Pumpkin and Lani** will be joining us as featured panellists on **Day 2 of Once Upon A Frill!** 🎃🐰
With a strong foundation in coordinate building and a keen eye for detail, **Pumpkin and Lani** have developed a wealth of knowledge on creating cohesive, well-balanced looks from the ground up. Through their combined love of the fashion, they have cultivated a deep understanding of styling, coordination, and the finer details that bring a look together.
Join them for a special **Styling Guide Panel**, where they'll share their favourite styling tips, tricks, and insights to help elevate your wardrobe and inspire your next coordinate. Whether you're new to the fashion or looking to refine your styling skills, you're sure to learn something from their experience, creativity, and passion.
Followed by a short Q&A session.
Schedule: TBA ✨️
Don’t miss this wonderful opportunity to learn from two passionate community members and gain valuable styling knowledge to help bring your dream coordinates to life! 🎀
🎟 Tickets are selling fast, so grab yours today and ‘live the fairytale’ ✨️
🎀 "Once Upon A Frill" 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglfashion #eglcommunity #jfashion #kawaiifashion
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/719900129_1011910654678738_4399939491042442893_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=L5vzsdwuRgYQ7kNvwEgZb3r&_nc_oc=Adow5haGoQEk5thtR34JJgxFim7rWPYzrkTVyqkOJljTI6rdp7nVrcDNqYotvpIuVXc&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQFQhrg5VzRF_KI9EBLSxOxjmPBAS-dBufguxZcZ3Y6yVOpPbT-UXLURJZNLuazK3GqR9LNz-56F&oh=00_Af-p7WSLUCojw8rKfkdMeqUC4QWxuKiW9XVk8uaarPY1gw&oe=6A332390)
![✨ PANELLIST ANNOUNCEMENT ✨
We’re excited to announce that **Pumpkin and Lani** will be joining us as featured panellists on **Day 2 of Once Upon A Frill!** 🎃🐰
With a strong foundation in coordinate building and a keen eye for detail, **Pumpkin and Lani** have developed a wealth of knowledge on creating cohesive, well-balanced looks from the ground up. Through their combined love of the fashion, they have cultivated a deep understanding of styling, coordination, and the finer details that bring a look together.
Join them for a special **Styling Guide Panel**, where they'll share their favourite styling tips, tricks, and insights to help elevate your wardrobe and inspire your next coordinate. Whether you're new to the fashion or looking to refine your styling skills, you're sure to learn something from their experience, creativity, and passion.
Followed by a short Q&A session.
Schedule: TBA ✨️
Don’t miss this wonderful opportunity to learn from two passionate community members and gain valuable styling knowledge to help bring your dream coordinates to life! 🎀
🎟 Tickets are selling fast, so grab yours today and ‘live the fairytale’ ✨️
🎀 "Once Upon A Frill" 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglfashion #eglcommunity #jfashion #kawaiifashion
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/719223609_17901698340443222_2357595069027663018_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Ok8bSjbrMPsQ7kNvwFSQ49W&_nc_oc=Adq3bFgb30XdegFNlb9lEhOiProErPWP-pOUB8NsMuF2WofmxU_GNVs2dj13PcYfg6I&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQHIKF3hFbKbCCLsUu0N2qEG-in7_ZH90R-1PAdKpNm9fDedlXLrP5ujvj7bot24IBN9oRs1iHKX&oh=00_Af_3oUC5jRWyZ1lZLCNU9OFVjZQere1GSujzPlXmgQ2EvA&oe=6A332AFD)
![✨️🎀 **Announcement** 🎀✨
We’re delighted to announce that **Nomoaya** will be coming to Australia 🇦🇺 as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*! 🎊
Nomoaya creates a breathtaking collection of floral accessories, ribbons, jewellery, and adornments inspired by flowers in full bloom 🌸 Their romantic designs embody elegance, grace, and timeless femininity, bringing a touch of storybook magic to every coordinate. Whether worn as a statement piece or a delicate accent, Nomoaya's creations are sure to blossom beautifully within any alternative fashion wardrobe 🎀✨
*“I'm glowing more than usual today.*
*When we get closer to the person we admire, we naturally find ourselves smiling more and feeling a sense of calm, don't we?*
*I want my customers to become women with beautiful smiles—like princesses, or flowers in full bloom. And with the hope that they'll gain the confidence to say, ‘It's okay to be myself,’ I'll make these flowers bloom again today.*
*And may the ribbon adorning these flowers serve as a bond between myself and my customers.”* 🎀 – Nomoaya
Nomoaya creations will be available on **Day 2** at the Gothic & Lolita Market stall 🛍️ — don’t miss the opportunity to discover these beautiful accessories in person!
🎟 Tickets are selling fast, so grab yours today and “live the fairytale” ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #gothicandlolitamarkets #nomoaya #eglcommunity #eglfashion
Promo art by @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/719009646_17901577098443222_7882959204112180705_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=rv2Ih0IcGAAQ7kNvwHd93gb&_nc_oc=AdrCkNc-UR22CvhIdTqsMWvNQQC0UrEsf5F2VvjoCPFuBuqRjeImMXcGTQZrdPO05T4&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=hXkwQs93pJT1X7cB3FvYXA&_nc_tpa=Q5bMBQFtGJNUYmwYr3hrLOcIz7qNppz5qJWdD3K3Qb4QTFS79m-r-ITO9wp2VhgNJjFDK-PxpsjyxK3e&oh=00_Af9iVLKNYHr6jAthX6CKRSqRAK3YXJSJg6hVupgv9g9wZQ&oe=6A333812)
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