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ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
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Guest Brands:
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ATELIER PIERROT
In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.
Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!
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โANGELIC PRETTY
โUSA
Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.
Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!
Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.
Guests
Australian exclusive colourway
To celebrate our very first appearance in Australia, and the country's first major lolita event, we are delighted to unveil an exclusive new colourway of our beloved Ruined Castle Dress ๐ฉท
Created especially for Once Upon a Frill, this limited-edition release features a soft and dreamy
dusky pink lace overlay, bringing a romantic charm to this popular design.
This elegant OP features a lace bustle overlay that can be gathered up or
worn down depending on your mood, while the fully shirred bodice is
both comfortable and flexible.
๐จONLY 15 PIECES have been prepared for this special release.
Once the event has ended, this colourway will no longer be available for purchase๐จ
To ensure as many attendees as possible have the opportunity to purchase this exclusive item, sales will be limited to TWO ITEMS per person during the first two hours of Sunday's sales session. After this period, any remaining stock will be available on a first-come, first-served basis, to allow access for people who were unable to attend the event in person.
This marks the first time we have ever created an exclusive colourway for an overseas event, making this release especially meaningful to us. We are honoured to celebrate this milestone alongside the Australian lolita community and hope you love this special edition as much
as we do!
Keep an eye out for more details, coming soon!
-Atelier Pierrot.
On behalf of the Australian EGL Community, we'd like to extend our most sincere and heartfelt thanks to Atelier Pierrot for their kindness and generosity!
The OUAF Team,
Sam, Jess & Dan.
Special Guests: โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
โ
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RINRIN DOLL
CONNIE
DEERSTALKER PICTURES
Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!
What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE
Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.
Made up of Technotropism (Writer/Director) and Vysanthe (Producer/Cinematographer), Sydney-based YouTube channel Deerstalker Pictures are renowned for their cinematic short films and comedy skits inspired by games, anime, cosplay, and the EGL Fashion Community.
Check out their panel on day 2!
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![โจ๏ธ **GETTING TO ONCE UPON A FRILL** โจ๏ธ
Travelling to **Once Upon A Frill** by tram? We've got you covered! ๐๐
Follow the directions in our video to see the quickest way to get from **Tram Stop 9 (Bourke Street & Spring Street)** to **The Hotel Windsor**.
Conveniently located directly opposite the hotel, **Tram Stop 9** is just a short walk from the venue, making it one of the easiest ways to arrive at **Once Upon A Frill**. โจ
Whether you're travelling from the city, connecting from a train station, or exploring Melbourne before the event, hopping off at **Bourke Street & Spring Street** will have you at the hotel in just moments. ๐
๐ **Travelling by train instead?** **Parliament Station** is also located directly opposite **The Hotel Windsor**. Simply take the **Bourke Street exit** for the shortest walk to the venue.
We hope this helps make your journey to the event as easy as possible, and we can't wait to welcome you all for a magical weekend! ๐
๐ **Tickets won't be available much longer, so grab yours today and 'live the fairytale'** โจ๏ธ
๐ **"Once Upon A Frill"** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
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#onceuponafrillau #eglcommunity #jfashion #eglfashion #kawaii
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/752361530_17908269798443222_8756196214444864235_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=DmR6lyLvESMQ7kNvwFwnkDa&_nc_oc=AdrV2SKjHPSEnTx6Nl709h3Oss2KqnrXM4JvMgpKLyOOYMcIQAYFXbt-nMp5Lz784Wc&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQE41reE-xKl4BQJoT53iBmv5T8V4CGEvXg__NJSvJvAJ1bprMJPJDi5X-5mdeNzjvWDb2qEZ-GQ&oh=00_AQGsL4Kto9QgW5Be87KReYZBxvMU0Xg3hzP5NkjP6aDCaQ&oe=6A73CB24)
![โจ๏ธ **GETTING TO ONCE UPON A FRILL** โจ๏ธ
Travelling to **Once Upon A Frill** by train? We've made it easy! ๐๐
Follow the directions in our video to see the quickest way to get from **Parliament Station** to **The Hotel Windsor**. The hotel is located at **111 Spring Street**, directly opposite **Parliament House**, making it one of the easiest venues in Melbourne to reach by train.
Simply take the **Bourke Street exit** from **Parliament Station**, and you'll find yourself right in front of the hotel! โจ
๐ **Travelling by tram?** The **City Circle Tram (Route 35)** also stops right outside the venue. Hop off at **Stop #0 (Bourke Street & Spring Street)** for the shortest walk to the hotel.
We hope this helps make your journey to the event as smooth as possible, and we can't wait to welcome you all for a magical weekend! ๐
๐ **Tickets won't be available much longer, so grab yours today and 'live the fairytale'** โจ๏ธ
๐ **"Once Upon A Frill"** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglfashion #eglcommunity #jfashion melbourneevents publictransport
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/753320135_17908269540443222_4215931661301439220_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=fVwDov8ZZ_wQ7kNvwHgcBwF&_nc_oc=AdqF6x75kqDgtVdBoebIJN-ejH4EsTXNgldyUDo7fTzTHdeBOS1yFC1-VtX1-DSFYgI&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQHY8JR2BAlQ8woFCEKl8H18xGytAgVLi6-KFjvSxEzdWgaFbVGcyIzYiTddRS7rdH74oNc2gw9z&oh=00_AQHrJ5DqOzInRgBrs8KYJAX4zp4Hb6Zu48V6Dfah1hgXfg&oe=6A73ECFA)
![โจ๏ธ **EVENT VENUES** โจ๏ธ
Wondering where everything will be happening during **Once Upon A Frill**? Here's a quick guide to our event spaces! ๐โจ
This year, **Once Upon A Frill** will be held across **two beautiful rooms** at **The Hotel Windsor** โ the **Grand Ballroom** and the **Bourke Room**.
๐ฐ **The Grand Ballroom** will be home to our biggest event highlights, including the **Fashion Show**, **Tea Party**, and **Vendor Hall**. This is where you'll find all of our wonderful vendors, special guests, and the excitement throughout the weekend!
๐ **The Bourke Room** will host our **Sunday panel sessions**, while also serving as a dedicated **mingle space on Saturday** for attendees to relax, catch up with friends, and meet fellow community members. ๐
๐ธ You'll also find the **Once Upon A Frill Fairytale Photo Backdrop** in the Bourke Room, perfect for capturing magical memories throughout the weekend! โจ
**Please note:** Due to our panel schedule on **Sunday**, access to the Bourke Room and photo backdrop will be limited during panel sessions. To make sure everyone has a chance to take photos, we'll be keeping the room open for **an extra hour after the event** for photography. ๐ท๐
We can't wait to welcome you into these beautiful spaces and share an unforgettable weekend together! โจ
๐ **Tickets won't be available much longer, so grab yours today and 'live the fairytale'** โจ๏ธ
๐ **"Once Upon A Frill"** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglfashion #eglcommunity #jfashion #melbourneevents
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/753488056_17908269315443222_6064181999157493754_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=E8yH2qNBaM4Q7kNvwF86Q4u&_nc_oc=AdqtozW1MZuDzNqlQruVlEkzS2ttlL4TBW8y-y3rAET1p4rHP2Vhv3u-dtumRmbpcOU&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQG4EfsCmXCGl9YgYnwU6Rm4czscXBbMGR_IwcdVg0xkqy_Mq25-kR-yLknpLMX_x-VdAJZaVAAd&oh=00_AQFTLOhQOnLyJXTv_ne6lBjrN71JMqRPGQG8TdRl4Eseow&oe=6A73C1E5)
![โจ๏ธ **OUAF GUIDE TO MELBOURNE** โจ๏ธ
Making a weekend of your trip to **Once Upon A Frill**? ๐๏ธ๐
We've put together a **Once Upon A Frill Guide to Melbourne**, filled with some of our favourite places to eat, shop, explore, and unwind, so you can make the most of your visit to our beautiful city! ๐
Whether you're visiting for a few hours, staying the whole weekend, or extending your trip, our guide has something for everyoneโfrom delicious cafรฉs and sweet treats to shopping, sightseeing, and hidden local gems. โจ
A very special **thank you** to the **Melbourne EGL Community** for sharing your favourite recommendations and helping us create this guide. Your local knowledge and suggestions have made it even more magical, and we can't wait for interstate and international visitors to experience everything Melbourne has to offer. ๐โโ๏ธ๐
We hope this guide helps you discover a few new favourites while you're here, and we look forward to welcoming you to Melbourne very soon! ๐ฆขโจ
๐ **Tickets won't be available much longer, so grab yours today and 'live the fairytale'** โจ๏ธ
๐ **"Once Upon A Frill"** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #melbourne #eglfashion #eglcommunity #jfashion
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/751035250_17908225551443222_9024543950726682054_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=SHHJIJeZ49YQ7kNvwFi9yTq&_nc_oc=Ado3SPAclymZ7Mm6GVpiCh7vttUvcta-kP8k9h6lta5piJZZmD_pSa8GjcbReCVFIOk&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQGNkCGrPSSMZ7AMpoJr11vp5hXqUyMCDg2LWQkrF7c10neQDSD2w3Dpp6FIfcRqPT4QfkfrvW49&oh=00_AQG215kkdyN2H8RkjkTSbCtIPDCAqQL40rPX7Kdbk7Hj6A&oe=6A73F134)
![โจ **Once Upon Shop Announcement** โจ
Who's ready for a little **2010s EGL nostalgia?** ๐๐
We're bringing a piece of old-school lolita internet culture back to the Aussie scene with our brand new **"Brand Whโกre"** necklaces and knuckle dusters, available exclusively at the **Once Upon Shop**! ๐โจ
Available in **three fun colourways**:
โจ Pink ร Silver Glitter
๐ค Black ร Blue Glitter
๐ Lavender ร Blue
Mix and match your favourite colours, or pick up the matching **necklace and knuckle duster set** to complete the look! ๐
What gathering of the EGL community would be complete without gently poking fun at ourselves? These tongue-in-cheek accessories are the perfect throwback for those who remember the early days of the fashion and the community. ๐
๐๏ธ You'll find these exclusive goodies at the **Once Upon Shop** in the **Vendor Hall on Day 2**, alongside our other souvenir items and fairytale treasures.
๐ **Please note:** These items are intended as **satire** and are a light-hearted nod to the long-running "Brand Whโกre" joke that has existed within the EGL community for many years. They're all about celebrating our shared history with a bit of humour. ๐
๐ **Once Upon A Frill** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne | VIC | Australia
๐ Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #eglfashion #jfashion #eglmemes
Our sincere thanks to custom_strangeness for reproducing and deerstalker for giving us the go ahead. โจ๏ธ](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/748585381_1053383627131599_2162521542779952514_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=FKBkyqXfjWwQ7kNvwEDzL8q&_nc_oc=Adov4III-mwk21L3HtSY0WiQCiKwyfahfNNzix2l4diDwug1MNRyIWmzMXSkX0h1Wuo&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQE6rF4AZZbjOzwKn7u56n_cr2dl0XUuzyFWP81euDFd23ifmxp4Nrvvlj7X_GP5g3wO5yCp6GHu&oh=00_AQHWrVVmX76FkJYGKWplykG70RvaWUT8Ia5HX1Q5IkVbyA&oe=6A73ECB2)
![โจ **Once Upon Shop Announcement** โจ
Who's ready for a little **2010s EGL nostalgia?** ๐๐
We're bringing a piece of old-school lolita internet culture back to the Aussie scene with our brand new **"Brand Whโกre"** necklaces and knuckle dusters, available exclusively at the **Once Upon Shop**! ๐โจ
Available in **three fun colourways**:
โจ Pink ร Silver Glitter
๐ค Black ร Blue Glitter
๐ Lavender ร Blue
Mix and match your favourite colours, or pick up the matching **necklace and knuckle duster set** to complete the look! ๐
What gathering of the EGL community would be complete without gently poking fun at ourselves? These tongue-in-cheek accessories are the perfect throwback for those who remember the early days of the fashion and the community. ๐
๐๏ธ You'll find these exclusive goodies at the **Once Upon Shop** in the **Vendor Hall on Day 2**, alongside our other souvenir items and fairytale treasures.
๐ **Please note:** These items are intended as **satire** and are a light-hearted nod to the long-running "Brand Whโกre" joke that has existed within the EGL community for many years. They're all about celebrating our shared history with a bit of humour. ๐
๐ **Once Upon A Frill** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne | VIC | Australia
๐ Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #eglfashion #jfashion #eglmemes
Our sincere thanks to custom_strangeness for reproducing and deerstalker for giving us the go ahead. โจ๏ธ](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/751784200_17907884640443222_3092365010857448812_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=ePxKBjotajgQ7kNvwEhj7VE&_nc_oc=Adp6od6ipfEXD2yXUa3R9yNbhhhHDkSvED3RBYsN1weyPp5JTeZRqn5e8ARaYIooAAg&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=iGdyZZl1PRv5tFf-x0aXAQ&_nc_tpa=Q5bMBQHVbq0Xs78GAGtM-A-dQPpL6zeS5rwj1jpBIVupLioMsDVdhCxBFYTRSBOmxg7dhumjROYdbvpr&oh=00_AQEzdNIOVGAxGK4FQ-SGtJbtbKNy-dzQQsHx10MIwvK-Hg&oe=6A73EFA1)
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