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2026

Once
Upon
A Frill

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Live the Fairytale

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Guest Brands:

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ATELIER PIERROT

In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
 

Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.

Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!

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​ANGELIC PRETTY

​USA

Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.

Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!

Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.

Special Guests:

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RINRIN DOLL

Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!

What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE

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CONNIE

Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.

Guests


Egl Fashion Event


ONCE UPON A FRILL
PROMISES TO BE AUSTRALIA'S PREMIER ELEGANT GOTHIC & LOLITA EVENT.

WE ARE EXCITED TO ANNOUNCE OUR COLLABORATION WITH THE GOTHIC AND LOLITA MARKET.









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DON'T MISS OUT!

25th & 26th
JULY 2026


 

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COMING SOON

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Once Upon A Frill | Melbourne, VIC | Promotional art by Erikari

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