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ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
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Guest Brands:
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ATELIER PIERROT
In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.
Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!
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ANGELIC PRETTY
USA
Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.
Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!
Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.
Guests
Australian exclusive colourway
To celebrate our very first appearance in Australia, and the country's first major lolita event, we are delighted to unveil an exclusive new colourway of our beloved Ruined Castle Dress 🩷
Created especially for Once Upon a Frill, this limited-edition release features a soft and dreamy
dusky pink lace overlay, bringing a romantic charm to this popular design.
This elegant OP features a lace bustle overlay that can be gathered up or
worn down depending on your mood, while the fully shirred bodice is
both comfortable and flexible.
🚨ONLY 15 PIECES have been prepared for this special release.
Once the event has ended, this colourway will no longer be available for purchase🚨
To ensure as many attendees as possible have the opportunity to purchase this exclusive item, sales will be limited to TWO ITEMS per person during the first two hours of Sunday's sales session. After this period, any remaining stock will be available on a first-come, first-served basis, to allow access for people who were unable to attend the event in person.
This marks the first time we have ever created an exclusive colourway for an overseas event, making this release especially meaningful to us. We are honoured to celebrate this milestone alongside the Australian lolita community and hope you love this special edition as much
as we do!
Keep an eye out for more details, coming soon!
-Atelier Pierrot.
On behalf of the Australian EGL Community, we'd like to extend our most sincere and heartfelt thanks to Atelier Pierrot for their kindness and generosity!
The OUAF Team,
Sam, Jess & Dan.
Special Guests:
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RINRIN DOLL
CONNIE
DEERSTALKER PICTURES
Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!
What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE
Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.
Made up of Technotropism (Writer/Director) and Vysanthe (Producer/Cinematographer), Sydney-based YouTube channel Deerstalker Pictures are renowned for their cinematic short films and comedy skits inspired by games, anime, cosplay, and the EGL Fashion Community.
Check out their panel on day 2!
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![✨🎀 **FASHION SHOW ANNOUNCEMENT** 🎀✨
We're beyond excited to announce that **Morpho** will be making its **Australian debut** at **Once Upon A Frill**! 🖤✨
Founded in Japan in 2022, **Morpho** is an independent fashion brand renowned for its bold **Punk Lolita** aesthetic. Combining classic lolita silhouettes with a rebellious edge, every piece is lovingly handmade in Tokyo and designed to celebrate individuality and self-expression.
For the **very first time in Australia**, you'll be able to experience Morpho on the runway as part of the **Once Upon A Frill Fashion Show**, showcasing the brand's striking designs in motion. 🎀
And that's not all...
We're also thrilled to welcome **Morpho's creator and designer, Hibiki Himehiiragi**, who will be travelling all the way to Australia for the very first time! 🇯🇵✈️🇦🇺
After the fashion show, don't miss the opportunity to meet Hibiki in person and shop the **Morpho** collection on **Day 2** in the Vendor Hall at the **Gothic & Lolita Market**. Whether you're searching for a statement piece or simply want to say hello, this is a rare opportunity to connect with the designer behind one of Japan's most exciting emerging EGL brands. 💖
🛍️ **Watch Morpho on the runway, then visit the Gothic & Lolita Market to shop the collection and meet Hibiki in person!**
🎟 Tickets are selling fast, so grab yours today and come ‘live the fairytale’ ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
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.
#onceuponafrillau #morphojapan #eglfashion #eglcommunity #gothicandlolitamarket](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/748551495_17907258891443222_6865991782473001734_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=Z1ra88ArZVEQ7kNvwFyQNaG&_nc_oc=AdqSRec7J1pJViqjnI8HpJunqQo66JwcFX_Sb_bwSAlX18LAAdJJP74lpZwu3FkDM1k&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3h5Kx-yBqe8SfrFi9yRyng&_nc_tpa=Q5bMBQHe-B-LamtirSpdZTafz4cUevyWxyaMTmD7uXXcYJZJoMTh2G2oeW1MP-ojIwVDgtpmbQSGS_ty&oh=00_AQC4A735D7waFmziDLOgGMJFSAKLNinqnwMVdILklUjXzA&oe=6A602D1E)
![✨🎀 **FASHION SHOW ANNOUNCEMENT** 🎀✨
We're beyond excited to announce that **Morpho** will be making its **Australian debut** at **Once Upon A Frill**! 🖤✨
Founded in Japan in 2022, **Morpho** is an independent fashion brand renowned for its bold **Punk Lolita** aesthetic. Combining classic lolita silhouettes with a rebellious edge, every piece is lovingly handmade in Tokyo and designed to celebrate individuality and self-expression.
For the **very first time in Australia**, you'll be able to experience Morpho on the runway as part of the **Once Upon A Frill Fashion Show**, showcasing the brand's striking designs in motion. 🎀
And that's not all...
We're also thrilled to welcome **Morpho's creator and designer, Hibiki Himehiiragi**, who will be travelling all the way to Australia for the very first time! 🇯🇵✈️🇦🇺
After the fashion show, don't miss the opportunity to meet Hibiki in person and shop the **Morpho** collection on **Day 2** in the Vendor Hall at the **Gothic & Lolita Market**. Whether you're searching for a statement piece or simply want to say hello, this is a rare opportunity to connect with the designer behind one of Japan's most exciting emerging EGL brands. 💖
🛍️ **Watch Morpho on the runway, then visit the Gothic & Lolita Market to shop the collection and meet Hibiki in person!**
🎟 Tickets are selling fast, so grab yours today and come ‘live the fairytale’ ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #morphojapan #eglfashion #eglcommunity #gothicandlolitamarket](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/745276035_920435234408594_3728982083570084189_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=kbpwfS9iVOQQ7kNvwHsWuAb&_nc_oc=AdrGoqqjGT-qJJIs7yEiWKwxvU6If32r6MpRcDwtg-lJ9NePrQzRwW1XFzxj1gsnEBo&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3h5Kx-yBqe8SfrFi9yRyng&_nc_tpa=Q5bMBQF6f71q-zFdHoqOV1RTZVZglrtDKchdFXd5ZCv235ReUdRLCW8TMBnM-NfWaSlD6oBk_K_58mDi&oh=00_AQD_R4blBXiw-MSm0EciFJLDq9hrWvn0DUT_EEkihB9Ylw&oe=6A60214C)
![✨ **Volunteer Model Application Results Are Out Now** ✨
A huge thank you to everyone who applied to volunteer as a model for our upcoming fashion show. We were truly overwhelmed by the incredible response and are so grateful for the time, effort, and enthusiasm each of you put into your application. 💖✨
We'd also like to sincerely thank everyone for your patience while we worked through some significant delays during the selection process. As a small team organising **Once Upon A Frill** alongside our full-time jobs, we truly appreciate your understanding and support.
**Application results have now been sent out!** 🎉
If you submitted an application, please check your email (including your spam/junk folder) to see if you've received an update. If you haven't heard from us after checking your spam folder, please feel free to get in touch.
Thank you again to everyone who applied. Whether you were selected this time or not, we're incredibly grateful for your willingness to be part of Once Upon A Frill and help bring the magic to life. 💕
🎟 Tickets are still available, don't forget to take advantage of our PayPal Pay in 4 option and be part of the magic.
🎀 "Once Upon A Frill" 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #atelierpierrot #eglcommunity #angelicprettyusa #eglfashion](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/743270494_17906869956443222_1721318225249156222_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=ZKZ3etrmjUwQ7kNvwFNvfLd&_nc_oc=Adpujp1EhgPkE-MPiYdL6X4x2_ZYMLtDlnyFWscSYZgfOjWJHzbb4AMYY8Bij55xjHQ&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3h5Kx-yBqe8SfrFi9yRyng&_nc_tpa=Q5bMBQFc4y6jtb8Y3kTq6tsxJNHYXNIm2sFdjx0MZc0e9riYYRJt2-1SNdAS80MWL3U_qCdZjdEfx40I&oh=00_AQBKMrvFWvdoLY_xEmlYeC5Yys9uxOgBqkqkjHSA_UdCoQ&oe=6A601577)
![✨ PANELLIST ANNOUNCEMENT ✨
We’re excited to announce that **RinRin Doll** will be joining us as a featured panellist on **Day 2 of Once Upon A Frill!** 🎀✨
An American model, blogger, and YouTuber based in Japan, RinRin Doll has become one of the most recognisable faces in the international EGL and kawaii fashion community. Having modelled for renowned Japanese brands including Angelic Pretty and featured in publications such as KERA, she has spent years sharing her love of Japanese alternative fashion, beauty, and kawaii culture with audiences around the world.
Join RinRin Doll for a special panel as she shares her experiences working within Japan's fashion industry, reflects on her journey through the world of EGL and kawaii fashion, and offers insight into life as a content creator living in Japan. Whether you've followed her for years or are discovering her work for the first time, this is a wonderful opportunity to hear from one of the community's most beloved international personalities.
Followed by a short Q&A session.
Schedule: 11:00am ~ 12:00pm | Sunday 26th July ✨️
We're delighted to welcome RinRin Doll back to Australia and can't wait to hear the stories, experiences, and inspiration she'll bring to the Once Upon A Frill stage! 💖
🎟 Tickets are selling fast, so grab yours today and ‘live the fairytale’ ✨️
🎀 "Once Upon A Frill" 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglfashion #eglcommunity #jfashion #rinrindoll
Promo art by: @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/742770916_17906686020443222_289199753047459353_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=NIuKw2xYpFgQ7kNvwEp4N-g&_nc_oc=AdrYAgtewNktuPhbNcshwu04jMPzGwqh7DajkgR8RDiYS4fg1zhCv4Iz-mr81zXZzU8&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=3h5Kx-yBqe8SfrFi9yRyng&_nc_tpa=Q5bMBQGiSroed9B4GeHlJbJzg0AjOmFZvEsgXcGZI_ToqfiuYqZhi5mTCrGyNx1Iu-_xjP3_avPysu1n&oh=00_AQCIZ7id5_zFBozGsTOASQMl6nNOQThnGKeoiUtRoV0aPw&oe=6A6034FB)
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